Heineken Live Project

Hi everyone, so today I want to talk to you about a PR campaign which I feel works very effectively. Heineken run a campaign called 'Heineken Live Project' which involves Heineken bringing free gigs to Ireland including some well-known names such as Maverick Sabre and ASAP Rocky. Heineken use Facebook to promote these gigs as well as using it as a link for people to receive their free tickets through their fan page.
The reason i find this campaign so effective is because it targets Heineken's younger target market by using Facebook and by having new up-and-coming music acts playing at the gigs. It is important to target the younger age bracket as usually people tend to stay loyal to a particular drink brand throughout their life. Another good aspect of this campaign is the amount of publicity it gets throughout Facebook which is where i originally found out about it when a lot of my friends started sharing the event and receiving their free tickets, which in turn made me want to get involved. I went to the Jack Beats and Maverick Sabre gig in Carlow which was a really good night and promoted Heineken a huge amount by giving tokens for a free bottle of Heineken and all that was sold at the bar was Heineken also.
This is just one of the social media campaigns that i found effective although i do think it would be a good idea to branch out answer use other sites as well as Facebook.
That's all from me for today,
CompliKatie.

A New Beginning

Hi everyone, my name's Katie and I am currently in my second year of studying Media & PR, this is a new blog I am starting about the powers of social media in the world of PR. As society is moving on, social media is becoming more and more important. It keeps people connected and can help promote businesses and events a huge amount.

I will be updating this blog regularly with examples of how social media has helped with PR and how to do it right.  I appreciate any comments or suggestions you may have so please don't hesitate to drop me a line. See you all soon with my first official blog post!